THE CREATOR / PUBLICIST RELATIONSHIP: Case Studies On Setting Yourself Up for Success with Culturally Competent Connectors

Mā te huruhuru te manu ka rere (with feathers the bird can fly)

What do publicists do? In two case studies, we look at the holistic role of a publicist - why bringing them in early and keeping them through unit and release bridges the gap between your project and your audience (and provides care of artists along the way). What a publicist needs from you to make it happen.

In this session publicist and mentor, Sue May spoke to Ainsley Gardiner, Co-Director, Cousins; Chris Henry, Managing Director of 818 and PEOPLE OF INFLUENCE, Roseanne Liang, Director of Shadow in the Cloud and Creamerie; and Courtney Mayhew, Publicist from matter about THE CREATOR / PUBLICIST RELATIONSHIP: Setting Yourself Up for Success with Culturally Competent Connectors.

This Podcast is part of The A-Z of Screen Publicity workshop sessions.  The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland.