Being prepared for international sales with the best materials possible; what international publicists’ pitches look like; multicultural marketing in the North American context; what it’s like doing Zoom junkets; coming out the other side of Covid; cultural competence, and other global issues to be aware of.
In this session Hello World we hear from two publicists working in the US. Gemma Gracewood who is Editor-in-Chief at Letterboxd, and a founding member of the Aotearoa Screen Publicists Collective talks to David Magdael a Publicist who has over two decades in PR and marketing for award-winning documentary films, indie features and broadcast content. Followed by Michelle Huff Elliot Co-Founder and Partner at Strategic Heights Media in korero to Brooke Hawe the communications manager at 387 Entertainment. Michelle manages strategic publicity campaigns for high-end clients, she talks to Brooke about what international publicists’ pitches look like and multicultural marketing in the North-American context.
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland.