What stories do you need your production materials to tell? Defining EPK, B-Roll, BTS, Featurette, Making-of, Fan Service Videos, Partner video promos etc. The power of BTS stills & video for building engagement. How to be smart with tight resources. What decisions to make before going on set? Connecting your publicity stories to your main story.
In this session, EPK, BTS, OMG, publicist and founding member of the Aotearoa Screen Publicists Collective Courtney Mayhew spoke with photographer Kirsty Griffin, writer/director Todd Karehana and Selwyn Kumar a Social and Digital producer at TVNZ about Smart Strategies for getting all the materials for all media on set.
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland.