EMBRACING THE MEME: The Importance of Engaging with Fans (and how nz productions can be better at it)
Sep 22nd, 2021
From Takaro Tribe’s talking dolls to Kiri & Lou fan-made birthday cakes; from Hunt for the Wilderpeople’s Instagram stickers to Officer O’Leary and Officer Minogue delivering Covid safety messages, fan service can take many forms. A dive into fans, fandom, merchandise, cosplay, fan-cons, and the delightful power of letting your audience chart your course—all the way to a sequel, a franchise, a spin-off and beyond.
In this session, Tamar Münch asks the Writer, Actor, Producer of Paranormal Activity Paul Yates, and Sacha Judd Director of Hoku Group and Super-fan how they Embrace the Meme. This korero covers the importance of Engaging with Fans.
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland.