Embracing the Meme: Harnessing the power of fans to increase your reach

In this TALK, globally recognised speaker on fans and online communities Sacha Judd and Gemma Gracewood editor-in-chief at Letterboxd go through some case studies to show the power of fans. They discuss fans, merchandise, cosplay, conventions, and the delightful power of letting your audience help chart your project’s course—all the way to a sequel, a franchise, a spin-off and beyond.