Big Screen Symposium 2022: Creating a Successful Social Content Strategy – with the Aotearoa Screen Publicists’ Collective

In this panel discussion presented by the Aotearoa Screen Publicists Collective, publicist Courtney Mayhew and comedian Joe Daymond dive into the importance of social media content and its role in helping your next project reaching its audience. They discuss building a successful strategy, what you need to stand out and how to do so while remaining authentic to your story and audience. This panel is moderated by Letterboxd Editor in Chief and Tangata Tiriti Chair of the Aotearoa Screen Publicists Collective, Gemma Gracewood.  

The Big Screen Symposium held in Auckland on the 9th and 10th of July 2022.