A IS FOR AUDIENCE: Creating a Real Connection Between Your Story And Its Audience

H

He aha te mea nui o te Ao? (What is the most important thing in the world?) He tangata! He tangata! He tangata!

People (audience), people (publicists), people (creatives)

Who is your target audience? How do you know? Statistics or Intuition? How does what they think, feel and do connect with the story you have to tell, and how can you transform that alignment into a devoted throng?

In this session A IS FOR AUDIENCE Gemma Gracewood who is Editor-in-Chief at Letterboxd, and a founding member of the Aotearoa Screen Publicists Collective spoke to Rueben Wiremu Senior Manager, TVNZ Marketing, Amatailevi Stella Muller Director at Bright Sunday and Stephen Smith Head of Audience Strategy at Radio New Zealand about Creating a Real Connection Between Your Story And Its Audience.

This Podcast is part of The A-Z of Screen Publicity workshop sessions.  The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland as part of the  A-to-Z of Screen Publicity programme.